The subject for this opinion paper is breaking bad news, a complex and integral part in the area of infertility. From the couple's point of view, involuntary childlessness is not a question of once receiving bad news but repeatedly receiving bad news during the infertility investigation and treatment. Already before seeking medical attention, the couple will have had monthly bad news in the form of unwanted menstruation. To exaggerate a little, one could say that there is, in this respect, only one form of good news for the couple – that of a successful pregnancy.