Public relations strategies for creating mass media content: A case study of the National Basketball Association
- 28 February 2001
- journal article
- Published by Elsevier BV in Public Relations Review
- Vol. 26 (4), 481-497
- https://doi.org/10.1016/s0363-8111(00)00060-6
Abstract
No abstract availableThis publication has 4 references indexed in Scilit:
- Framing: Toward Clarification of a Fractured ParadigmJournal of Communication, 1993
- The Evolution of Agenda-Setting Research: Twenty-Five Years in the Marketplace of IdeasJournal of Communication, 1993
- Mass Media and the Experience of SportCommunication Research, 1993
- The Agenda-Setting Function of Mass MediaPublic Opinion Quarterly, 1972