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An Approach to the Measurement of Consumer Preferences Using Limited Information
Home
Publications
An Approach to the Measurement of Consumer Preferences Using Limited Information
An Approach to the Measurement of Consumer Preferences Using Limited Information
NM
Naresh K. Malhotra
Naresh K. Malhotra
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1 February 1986
journal article
Published by
JSTOR
in
Journal of Marketing Research
Vol. 23
(1)
,
33
https://doi.org/10.2307/3151774
Abstract
No abstract available
Keywords
MEASUREMENT OF CONSUMER
USING LIMITED INFORMATION
CONSUMER PREFERENCES USING
PREFERENCES USING LIMITED
Cited by 24 articles