Marketing resources, performance, and competitive advantage: A review and future research directions
Open Access
- 1 December 2016
- journal article
- review article
- Published by Elsevier BV in Journal of Business Research
- Vol. 69 (12), 5547-5552
- https://doi.org/10.1016/j.jbusres.2016.04.169
Abstract
No abstract availableKeywords
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