SMEs engagement with e-commerce, e-business and e-marketing
- 2 January 2015
- journal article
- research article
- Published by Taylor & Francis Ltd in Small Enterprise Research
- Vol. 22 (1), 79-90
- https://doi.org/10.1080/13215906.2015.1018400
Abstract
This is the second of a series of reviews for Small Enterprise Research that cover recently published research in the field of small business management and entrepreneurship. The focus of this review is on the impact of digital technology on small to medium enterprises (SMEs), in particular e-commerce, e-marketing and e-business implementation and strategy. A total of 16 papers published in 2013–2014 are reviewed summarising their methodology, findings and implications for research, education, policy and practice. The papers are discussed in four sub-categories. The first are those that deal with the importance of digital technology to the performance of SMEs. The second are those that focus on SMEs engagement with e-commerce and the third and fourth deal with SMEs engagement with e-business and e-marketing.Keywords
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