Public Self-Consciousness and Consumption Behavior
- 1 June 1988
- journal article
- research article
- Published by Informa UK Limited in The Journal of Social Psychology
- Vol. 128 (3), 393-400
- https://doi.org/10.1080/00224545.1988.9713756
Abstract
Public self-consciousness is a major aspect of self-attention, concerned with attention to the self as a social object. In this study of American adults, public self-consciousness was tested against a number of variables with self-concept and/or socially conspicuous elements. Many relationships, involving public self-consciousness, stand out from the data analysis performed, including those with age, sexual self-image, and fashion-related variables, thus demonstrating the wide scope of public self-consciousness in relation to everyday behaviors and perceptions. Demographically, there were also racial and marital status differences in public self-consciousness.This publication has 11 references indexed in Scilit:
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