The Effectiveness of Brand Placements in the Movies: Levels of Placements, Explicit and Implicit Memory, and Brand-Choice Behavior
- 13 August 2007
- journal article
- Published by Oxford University Press (OUP) in Journal of Communication
- Vol. 57 (3), 469-489
- https://doi.org/10.1111/j.1460-2466.2007.00353.x
Abstract
No abstract availableKeywords
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