Determinants of market research expenditures for new industrial products
- 31 December 1977
- journal article
- Published by Elsevier BV in Industrial Marketing Management
- Vol. 6 (2), 103-112
- https://doi.org/10.1016/0019-8501(77)90049-9
Abstract
No abstract availableThis publication has 3 references indexed in Scilit:
- Why new industrial products failIndustrial Marketing Management, 1975
- Management Control of Marketing ResearchJournal of Marketing Research, 1969
- Marketing Research Expenditures: A Decision ModelThe Journal of Business, 1963