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The Dimensions of New Product Planning
Home
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The Dimensions of New Product Planning
The Dimensions of New Product Planning
EP
Edgar A. Pessemier
Edgar A. Pessemier
HR
H. Paul Root
H. Paul Root
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1 January 1973
journal article
Published by
SAGE Publications
in
Journal of Marketing
Vol. 37
(1)
https://doi.org/10.2307/1250770
Abstract
Models employed in the analysis and planning of four critical areas of new product management are reviewed in this article. Emphasis is placed on the role these models play in improving information handling and organizational performance.
Keywords
DIMENSIONS OF NEW PRODUCT PLANNING
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Open Access
Cited by 18 articles