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Television Commercial Wearout: An Information Processing View
Home
Publications
Television Commercial Wearout: An Information Processing View
Television Commercial Wearout: An Information Processing View
BC
Bobby J. Calder
Bobby J. Calder
BS
Brian Sternthal
Brian Sternthal
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1 May 1980
journal article
Published by
JSTOR
in
Journal of Marketing Research
Vol. 17
(2)
,
173
https://doi.org/10.2307/3150928
Abstract
No abstract available
Keywords
PROCESSING VIEW
INFORMATION PROCESSING
TELEVISION COMMERCIAL WEAROUT
Cited by 82 articles