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Consumer Processing of Product Trial and the Influence of Prior Advertising: A Structural Modeling Approach
Home
Publications
Consumer Processing of Product Trial and the Influence of Prior Advertising: A Structural Modeling Approach
Consumer Processing of Product Trial and the Influence of Prior Advertising: A Structural Modeling Approach
Deanna S. Kempf
Deanna S. Kempf
RS
Robert E. Smith
Robert E. Smith
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1 August 1998
journal article
Published by
JSTOR
in
Journal of Marketing Research
Vol. 35
(3)
,
325
https://doi.org/10.2307/3152031
Abstract
A major goal of this study is to develop and test a structural model of trial processing to help marketers and researchers better understand the dynamics of thi...
Keywords
MODEL
ADVERTISING
STRUCTURAL
THI
PRIOR
MAJOR GOAL
PRODUCT TRIAL
MARKETERS
CONSUMER PROCESSING
PROCESSING OF PRODUCT
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