Profile:An investigation of sex‐role stereotyping in music videos

Abstract

This study investigated sex‐role stereotyping of occupational roles and the behaviors of music‐video characters in a random sample of 182 MTV music videos. It was found that both male and female characters were shown in sex‐typed occupations. Male characters were more adventuresome, domineering, aggressive, violent, and victimized than female characters, while females were more affectionate, dependent, nurturing, and fearful than males. It was also found that a large percentage of female characters wore revealing clothing and that they initiated and received sexual advances more often than males.