A political approach to relationship marketing: case study of the Storsjöyran festival
- 1 February 2002
- journal article
- research article
- Published by Wiley in International Journal of Tourism Research
- Vol. 4 (2), 119-143
- https://doi.org/10.1002/jtr.366
Abstract
No abstract availableKeywords
This publication has 27 references indexed in Scilit:
- Imitating Uniqueness: How Big Cities Organize Big EventsOrganization Studies, 2000
- Trust And Distrust: New Relationships and RealitiesAcademy of Management Review, 1998
- “Relationship marketing” and the “markets‐as‐networks approach”—a comparative analysis of two evolving streams of researchJournal of Marketing Management, 1997
- Relationship marketing as a paradigm shift: some conclusions from the 30R approachManagement Decision, 1997
- Relationship marketing and imaginary organizations: a synthesisEuropean Journal of Marketing, 1996
- Toward a Comprehensive Theory of CollaborationThe Journal of Applied Behavioral Science, 1991
- Collaborative Alliances: Moving from Practice to TheoryThe Journal of Applied Behavioral Science, 1991
- On Making Marketing Science More Scientific: Role of Orientations, Paradigms, Metaphors, and Puzzle SolvingJournal of Marketing, 1985
- The Political Economy Paradigm: Foundation for Theory Building in MarketingJournal of Marketing, 1983
- The Interorganizational Network as a Political EconomyAdministrative Science Quarterly, 1975