Consumer switching costs: A typology, antecedents, and consequences
Top Cited Papers
- 28 February 2003
- journal article
- research article
- Published by Springer Science and Business Media LLC in Journal of the Academy of Marketing Science
- Vol. 31 (2), 109-126
- https://doi.org/10.1177/0092070302250897
Abstract
No abstract availableThis publication has 9 references indexed in Scilit:
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