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Exchange Interdependence and Interfirm Interaction: Research in a Simulated Channel Setting
Home
Publications
Exchange Interdependence and Interfirm Interaction: Research in a Simulated Channel Setting
Exchange Interdependence and Interfirm Interaction: Research in a Simulated Channel Setting
GG
Gregory T. Gundlach
Gregory T. Gundlach
EC
Ernest R. Cadotte
Ernest R. Cadotte
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1 November 1994
journal article
Published by
JSTOR
in
Journal of Marketing Research
Vol. 31
(4)
,
516
https://doi.org/10.2307/3151880
Abstract
No abstract available
Cited by 468 articles