Deficits, Differences, and Ceilings
- 1 April 1977
- journal article
- research article
- Published by SAGE Publications in Communication Research
- Vol. 4 (2), 179-202
- https://doi.org/10.1177/009365027700400204
Abstract
This article focuses on audience-related factors such as ability, motivation, and media use as well as "ceiling effects" that act as contingent conditions for understanding the "knowledge gap." Ability deficits, individual differences, and ceiling effects, true or imposed, are examined to attempt a clarification of how knowledge gaps are widened or narrowed.Keywords
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