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An Experimental Examination of the Price-Quality Relationship
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An Experimental Examination of the Price-Quality Relationship
An Experimental Examination of the Price-Quality Relationship
JM
J. Douglas McConnell
J. Douglas McConnell
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1 January 1968
journal article
Published by
University of Chicago Press
in
The Journal of Business
Vol. 41
(4)
,
439
https://doi.org/10.1086/295134
Abstract
No abstract available
Keywords
EXPERIMENTAL EXAMINATION
PRICE QUALITY RELATIONSHIP
EXAMINATION OF THE PRICE
Cited by 51 articles