Comparing the generalizability of online and mail surveys in cross-national service quality research
- 1 April 2006
- journal article
- Published by Springer Science and Business Media LLC in Marketing Letters
- Vol. 17 (2), 119-136
- https://doi.org/10.1007/s11002-006-4950-8
Abstract
No abstract availableKeywords
This publication has 20 references indexed in Scilit:
- Response Rate and Response Quality of Internet-Based Surveys: An Experimental StudyMarketing Letters, 2004
- Using pencil and paper, Internet and touch-tone phones for self-administered surveys: does methodology matter?Computers in Human Behavior, 2003
- When Web Pages Influence Choice: Effects of Visual Primes on Experts and NovicesJournal of Consumer Research, 2002
- A Comparison of Mail, Fax and Web-Based Survey MethodsInternational Journal of Market Research, 2001
- Generalizability TheoryPublished by Springer Science and Business Media LLC ,2001
- Reliability Assessment and Optimization of Marketing MeasurementJournal of Marketing Research, 1997
- Variance ComponentsWiley Series in Probability and Statistics, 1992
- Bootstrap Methods for Standard Errors, Confidence Intervals, and Other Measures of Statistical AccuracyStatistical Science, 1986
- A Simple 'Synthesis'-Based Method of Variance Component EstimationBiometrics, 1978
- STUDENT EVALUATIONS OF TEACHING: THE GENERALIZABILITY OF CLASS MEANSJournal of Educational Measurement, 1976