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An Evaluation Cost Model of Consideration Sets
Home
Publications
An Evaluation Cost Model of Consideration Sets
An Evaluation Cost Model of Consideration Sets
JH
John R. Hauser
John R. Hauser
BW
Birger Wernerfelt
Birger Wernerfelt
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1 March 1990
journal article
Published by
Oxford University Press (OUP)
in
Journal of Consumer Research
Vol. 16
(4)
,
393-408
https://doi.org/10.1086/209225
Abstract
If utility (net of price) varies by consumption occasion, the consideration set of a rational consumer will represent trade-offs between decision cos
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Cited by 657 articles