Incorporating long-term effects in determining the effectiveness of different types of online advertising
- 16 March 2011
- journal article
- Published by Springer Science and Business Media LLC in Marketing Letters
- Vol. 22 (4), 327-340
- https://doi.org/10.1007/s11002-011-9136-3
Abstract
No abstract availableThis publication has 39 references indexed in Scilit:
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