Market Segmentation: Group versus Individual Behavior
Open Access
- 1 August 1968
- journal article
- research article
- Published by SAGE Publications in Journal of Marketing Research
- Vol. 5 (3), 264-270
- https://doi.org/10.1177/002224376800500303
Abstract
The argument that socioeconomic variables do not provide an adequate basis for market segmentation of grocery products is disputed. A theoretical framework for segmentation measurement in terms of group behavior is developed and applied to survey data.Keywords
This publication has 7 references indexed in Scilit:
- Can New Product Buyers be Identified?Journal of Marketing Research, 1967
- Correlates of Grocery Product Consumption RatesJournal of Marketing Research, 1967
- Fords, Chevrolets, and the Problem of DiscriminationThe Journal of Business, 1963
- Demonstration of a Relationship Between Psychological Factors and Brand ChoiceThe Journal of Business, 1963
- Psychological and Objective Factors in The Prediction of Brand Choice Ford Versus ChevroletThe Journal of Business, 1959
- Use of Dummy Variables in Regression EquationsJournal of the American Statistical Association, 1957
- Product Differentiation and Market Segmentation as Alternative Marketing StrategiesJournal of Marketing, 1956