The Changing Attractiveness of European Higher Education in the Next Decade: Current Developments, Future Challenges and Major Policy Issues

Abstract

This article focuses on the different senses of the attractiveness of European systems and institutions for students, academics, the labour market and the economy, drawing attention to emergent tensions between different university stakeholders. Universities not only need to be attractive to increasingly differentiated student populations, but they also need to be attractive workplaces and provide attractive career opportunities for academics. Both public and private institutions are under multifaceted pressures to change today. At a time of imminent reformulation of current welfare state systems in most parts of Europe, attractive systems will be able to balance the negative financial impact of the gradual restructuring of the most generous types of welfare state regimes in Europe on public funding for higher education. Ironically, the more successful public entrepreneurial universities are today, the greater the chances are of them following this entrepreneurial direction in the future. The promotion across Europe of a more substantial inflow of both private research funds and student fees can be expected. The possible redefinition of higher education from a public good to a private good is a tendency which may further undermine the idea of heavy public subsidization of higher education, as the economic rationale for higher education is changing. The expected developments may fundamentally alter relationships between university stakeholders, with the decreasing role of the state (especially in funding) and the increasing role of students and the labour market. The expected differentiation-related developments may alter the academic profession in general, and have a strong impact on the traditional relationships between teaching and research in European universities.