North American Ecotourists: Market Profile and Trip Characteristics
- 1 April 1996
- journal article
- Published by SAGE Publications in Journal of Travel Research
- Vol. 34 (4), 2-10
- https://doi.org/10.1177/004728759603400401
Abstract
This article is the first in a two-part series that presents the results of comprehensive, practical, primary research on ecotourism markets. The assessment provides information on markets, trip characteristics, motivation, product preferences, and overall demand. This part focuses on market and trip characteristics, including party size, spending, preferred season, and trip length.Keywords
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