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"Psychophysics of Prices": A Reappraisal
Home
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"Psychophysics of Prices": A Reappraisal
"Psychophysics of Prices": A Reappraisal
KM
Kent B. Monroe
Kent B. Monroe
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1 May 1971
journal article
Published by
JSTOR
in
Journal of Marketing Research
Vol. 8
(2)
,
248
https://doi.org/10.2307/3149772
Abstract
No abstract available
Keywords
REAPPRAISAL
PSYCHOPHYSICS OF PRICES
Cited by 38 articles