The portrayal of men and women in U.S. television commercials: A recent content analysis and trends over 15 years
- 1 May 1988
- journal article
- Published by Springer Science and Business Media LLC in Sex Roles
- Vol. 18 (9), 595-609
- https://doi.org/10.1007/bf00287963
Abstract
No abstract availableKeywords
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- The image of women in network TV commercialsJournal of Broadcasting, 1972