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Buyers' Subjective Perceptions of Price
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Buyers' Subjective Perceptions of Price
Buyers' Subjective Perceptions of Price
KM
Kent B. Monroe
Kent B. Monroe
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1 February 1973
journal article
Published by
JSTOR
in
Journal of Marketing Research
Vol. 10
(1)
,
70
https://doi.org/10.2307/3149411
Abstract
No abstract available
Cited by 413 articles