Representation of Gender in South African Television Advertising: A Content Analysis
- 25 June 2011
- journal article
- Published by Springer Science and Business Media LLC in Sex Roles
- Vol. 65 (5), 356-370
- https://doi.org/10.1007/s11199-011-0027-0
Abstract
No abstract availableKeywords
This publication has 58 references indexed in Scilit:
- The Male Attitude Norms Inventory-IIMen and Masculinities, 2005
- Negotiating Gender/Race/Class Constraints in the New South AfricaInternational Review for the Sociology of Sport, 2005
- Gender Role Sterotyping in Television Commericials -- The Case of SingaporeAdvertising & Society Review, 2004
- Media consumption and identity formation: the case of the ‘homeland’ viewersMedia, Culture & Society, 2002
- Sex role stereotyping in television advertisements: A content analysis of advertisements from South Africa and Great Britaincomm, 2002
- An Asian Perspective on the Portrayal of Men and Women in Television Advertisements: Studies From Hong Kong and Indonesian TelevisionJournal of Applied Social Psychology, 2000
- Of boys and men: masculinity and gender in Southern African studiesJournal of Southern African Studies, 1998
- A Warning on the Use of Chi-Squared Statistics with Frequency Tables with Small Expected Cell CountsJournal of the American Statistical Association, 1988
- Television advertisements and the portrayal of genderBritish Journal of Social Psychology, 1986
- Sex‐role stereotyping in British television advertisementsBritish Journal of Social Psychology, 1981