Perceptions of compliance‐gaining situations: A dimensional analysis
- 2 June 1980
- journal article
- research article
- Published by Informa UK Limited in Communication Monographs
- Vol. 47 (2), 132-148
- https://doi.org/10.1080/03637758009376026
Abstract
A multidimensional scaling investigation indicated that two situational dimensions (Intimacy and Resistance/Unfriendly) were replicated across samples of persuasive situations randomly drawn from a population of situations. Four other dimensions (Personal Benefits, Consequences, Dominance and Rights) were identified. Cluster analysis confirmed the interpretation of the dimensional solutions. A six‐factor structure of situation perception was proposed and verified in a factor analytic study.Keywords
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