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Do Higher Prices Signal Higher Quality?
Home
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Do Higher Prices Signal Higher Quality?
Do Higher Prices Signal Higher Quality?
EG
Eitan Gerstner
Eitan Gerstner
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1 May 1985
journal article
Published by
JSTOR
in
Journal of Marketing Research
Vol. 22
(2)
,
209
https://doi.org/10.2307/3151366
Abstract
The author reports some empirical results on the strength of the quality-price relation. For many products, the relation between quality and price appears to be...
Keywords
EMPIRICAL RESULTS
AUTHOR REPORTS
HIGHER PRICES
PRICE RELATION
PRICES SIGNAL
SIGNAL HIGHER QUALITY
PRICE APPEARS
All Articles
Open Access
Cited by 180 articles