The Recycling Cycle: An Empirical Examination of Consumer Waste Recycling and Recycling Shopping Behaviors
- 1 April 2000
- journal article
- research article
- Published by SAGE Publications in Journal of Marketing & Public Policy
- Vol. 19 (1), 93-105
- https://doi.org/10.1509/jppm.19.1.93.16950
Abstract
The findings of this research indicate that attitude toward recycling has a significant effect on waste recycling and recycling shopping behaviors. In addition, affect, past behavior, and subjective norm explain significant incremental variance in the two types of recycling behaviors. Moderator analyses show that for waste recycling behavior, affect plays a lesser role when the strength of attitude toward recycling is strong, and vice-versa. Finally, the authors find a significant correlation between waste recycling behavior and recycling shopping behavior. The authors discuss managerial and public policy issues based on these findings.Keywords
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