Balancing Theory and Practice: A Reappraisal of Business-to-Business Segmentation
- 30 September 1998
- journal article
- Published by Elsevier BV in Industrial Marketing Management
- Vol. 27 (5), 429-445
- https://doi.org/10.1016/s0019-8501(98)00002-9
Abstract
No abstract availableKeywords
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