From ‘social club’ to ‘integrated membership scheme’: developing membership schemes strategically
- 1 February 2003
- journal article
- Published by Wiley in International Journal of Nonprofit and Voluntary Sector Marketing
- Vol. 8 (1), 59-75
- https://doi.org/10.1002/nvsm.201
Abstract
No abstract availableKeywords
This publication has 2 references indexed in Scilit:
- Relationship Marketing: Theory and PracticePublished by SAGE Publications ,1996
- Managing Customer Relationships for Profit: The Dynamics of Relationship QualityInternational Journal of Service Industry Management, 1994