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Thoughts on RFM scoring
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Thoughts on RFM scoring
Thoughts on RFM scoring
JM
J R Miglautsch
J R Miglautsch
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1 August 2000
journal article
Published by
Springer Science and Business Media LLC
in
Journal of Database Marketing & Customer Strategy Management
Vol. 8
(1)
,
67-72
https://doi.org/10.1057/palgrave.jdm.3240019
Abstract
No abstract available
Keywords
DATABASE
MARKETING
CUSTOMER
RELATIONSHIP
ANALYTICAL
CRM
E-CRM
DIRECT
MAIL
TELEMARKETING
TARGETING
SEGMENTATION
BEHAVIOURAL
ANALYSIS
SYSTEMS
PROFILING
CAMPAIGN
INTELLIGENT
E-MARKETING
INTERACTIVE
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