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Brand Pricing and Advertising
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Brand Pricing and Advertising
Brand Pricing and Advertising
RW
Robert L. Wills
Robert L. Wills
WM
Willard F. Mueller
Willard F. Mueller
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1 October 1989
journal article
Published by
JSTOR
in
Southern Economic Journal
Vol. 56
(2)
,
383
https://doi.org/10.2307/1059217
Abstract
No abstract available
Keywords
BRAND PRICING AND ADVERTISING
Cited by 29 articles