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Vendor Consideration and Switching Behavior for Buyers in High-Technology Markets
Home
Publications
Vendor Consideration and Switching Behavior for Buyers in High-Technology Markets
Vendor Consideration and Switching Behavior for Buyers in High-Technology Markets
JH
Jan B. Heide
Jan B. Heide
AW
Allen M. Weiss
Allen M. Weiss
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1 July 1995
journal article
Published by
SAGE Publications
in
Journal of Marketing
Vol. 59
(3)
https://doi.org/10.2307/1252117
Abstract
No abstract available
Cited by 272 articles