Ecotourism: Ethics or Eco-Sell?

Abstract

Two prevailing views of ecotourism relate to conservation and marketing perspectives. Unfortunately, the latter often exploits growing consumer interest in "green" products, through "eco-sell. " Ecotourism would benefit from product and performance stan dards and an ethics-based orientation. Ifproperly managed, conservation and ecotourism can be compatible, complementary, and sustainable.