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The Faltering Marketing Concept
Home
Publications
The Faltering Marketing Concept
The Faltering Marketing Concept
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Martin L. Bell
Martin L. Bell
CE
C. William Emory
C. William Emory
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1 October 1971
journal article
Published by
SAGE Publications
in
Journal of Marketing
Vol. 35
(4)
,
37
https://doi.org/10.2307/1250455
Abstract
No abstract available
Keywords
FALTERING MARKETING CONCEPT
Cited by 90 articles