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Marketing Strategy and Management
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Marketing Strategy and Management
Marketing Strategy and Management
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Michael J. Baker
Michael J. Baker
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1 January 1992
book
Published by
Springer Science and Business Media LLC
https://doi.org/10.1007/978-1-349-22167-7
Abstract
No abstract available
Keywords
DISTRIBUTION
MARKET SEGMENTATION
MARKETING
PRICING
PROMOTION
STRATEGIC MARKETING
Cited by 34 articles