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Parental Style and Consumer Socialization of Children
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Parental Style and Consumer Socialization of Children
Parental Style and Consumer Socialization of Children
LC
Les Carlson
Les Carlson
SG
Sanford Grossbart
Sanford Grossbart
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1 June 1988
journal article
Published by
Oxford University Press (OUP)
in
Journal of Consumer Research
Vol. 15
(1)
,
77-94
https://doi.org/10.1086/209147
Abstract
Parents play a major role in children's consumer socialization but little is known about differences in parents' consumer socialization tendencies. I
Keywords
CHILDREN
AUTONOMY
ADVERTISING
DIFFERENTIAL
MEDIA
CONSUMER SOCIALIZATION
STYLES
TENDENCIES
THESIS
GRANTING
All Articles
Open Access
Cited by 253 articles