Managing the Multiple Identities of the Corporation
Top Cited Papers
- 1 April 2002
- journal article
- research article
- Published by SAGE Publications in California Management Review
- Vol. 44 (3), 72-86
- https://doi.org/10.2307/41166133
Abstract
No abstract availableThis publication has 5 references indexed in Scilit:
- Advancing and enhancing corporate reputationCorporate Communications: An International Journal, 1999
- The Acid Test of Corporate Identity Management™Journal of Marketing Management, 1999
- Corporate Identity and the Advent of Corporate MarketingJournal of Marketing Management, 1998
- A new approach to the corporate image management processJournal of Marketing Management, 1989
- Nurturing Corporate ImagesEuropean Journal of Marketing, 1977