A Methodology for Profiling Consumers' Decision‐Making Styles
- 1 December 1986
- journal article
- Published by Wiley in Journal of Consumer Affairs
- Vol. 20 (2), 267-279
- https://doi.org/10.1111/j.1745-6606.1986.tb00382.x
Abstract
No abstract availableKeywords
This publication has 5 references indexed in Scilit:
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- On the Validation of Lifestyle Traits: A Review and IllustrationJournal of Marketing Research, 1982
- On the Validation of Lifestyle Traits: A Review and IllustrationJournal of Marketing Research, 1982
- Construct Validity: A Review of Basic Issues and Marketing PracticesJournal of Marketing Research, 1981
- City Shoppers and Urban Identification: Observations on the Social Psychology of City LifeAmerican Journal of Sociology, 1954