Voices of Convergence or Conflict? A Path Analysis Investigation of Selective Exposure to Political Websites

Abstract

This research used a path analysis model to explore the degree to which reliance on off-line and online media, off-line and online discussion of political issues, as well as political attitudes predict whether an individual will engage in selective exposure to political websites. The study also looked at selective avoidance of contradictory information on websites. The results indicate that respondents did indeed practice selective exposure when accessing information on political websites, especially among those who are politically active online and those who rely heavily on websites and blogs for political information. However, the results showed that selective avoidance did not occur, with those exhibiting increased political interest and online participation significantly less likely to avoid information that challenges their views.