Conceptualizing the electronic word-of-mouth process: What we know and need to know about eWOM creation, exposure, and evaluation
Top Cited Papers
- 12 December 2019
- journal article
- review article
- Published by Springer Science and Business Media LLC in Journal of the Academy of Marketing Science
- Vol. 48 (3), 422-448
- https://doi.org/10.1007/s11747-019-00706-1
Abstract
No abstract availableKeywords
Funding Information
- Fondation HEC (F1307)
- Labex Ecodec (Investissements d’Avenir ANR-11-IDEX-0003/ Labex Ecodec/ ANR-11-LABX-0047)
- University of Denver (Internationalization Grant # 86587-150401, Internationalization Grant # 86849-150401)
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