Destination Attractiveness Based on Supply and Demand Evaluations: An Analytical Framework

Abstract

This article presents a model to explain and measure the determinants of tourism attractiveness of a destination by measuring supply-and-demand indicators. The guiding principle of this study is that the overall tourism attractiveness of a destination depends on the relationship between the availability of existing attractions and the perceived importance of such attractions. The method used qualitative and quantitative statistical analysis to inventory, group, and measure the existing attraction portfolio and its perceived importance. The findings confirmed that tourism regions are not created equal and reveal significant spatial differences in terms of resource availability and actual perception of these resources. The proposed framework could be used as a decision-making tool in planning, marketing, and developing appropriate resource allocation strategies.