The Effects of the Experience of Korean Wave Contents on Country Image, Contents Satisfaction and Loyalty: A Focus on the Potential Consumer of the N ew Korean Wave in Europe
- 31 December 2016
- journal article
- Published by The Korean Academic Association of Business Administration in The Korean Academic Association of Business Administration
- Vol. 29 (12), 1871-1894
- https://doi.org/10.18032/kaaba.2016.29.12.1871