Consumer preference for flexible education
- 1 February 1998
- journal article
- research article
- Published by Informa UK Limited in Open Learning: The Journal of Open, Distance and e-Learning
- Vol. 13 (1), 18-26
- https://doi.org/10.1080/0268051980130104
Abstract
Sam Ayer and Catherine Smith of the School of Health at the University of Hull, England, present the findings of a market research project to identify consumer preferences for flexible education. The research con‐centrated on two major aspects of flexible education: access to learning and choices within courses. It explores what specific aspects of flexibility within education and training provision are most relevant to prospective students of flexible education and thus highlights potential market opportunities.Keywords
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