Impact of international marketing strategies on performance in diverse global markets
- 31 May 1990
- journal article
- Published by Elsevier BV in Journal of Business Research
- Vol. 20 (3), 249-262
- https://doi.org/10.1016/0148-2963(90)90016-7
Abstract
No abstract availableThis publication has 9 references indexed in Scilit:
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