A molecular view of powerful and powerless speech styles: Attributional consequences of specific language features and communicator intentions

Abstract

Two studies are reported. The first study examined the extent to which seven forms of language were perceived as powerful and effective when used by an interviewee in a hypothetical job interview. Results suggested a five‐level model of linguistic power and effectiveness, which is independent of communicator sex. The second study examined the same seven linguistic features but in this case two dissimilar intentions were attributed to the interviewee: desire to appear sociable versus desire to appear authoritative. Results indicated that power of style interacted with communicator intention, qualifying to an extent the five‐level model suggested by Study 7. Again, effects were independent of communicator sex. Results of both studies showed that respondents made rather fine discriminations among powerful and powerless language forms, that these discriminations were quite stable, and that some ostensibly powerless forms were judged to be relatively powerful in fact.