Recruitment Advertising: Discrimination on the Basis of Age

Abstract

Examines the attitudes of employers with regard to age discrimination and the use of media advertising to infer age preference without actually stating an age‐bar. Analyses how, through discrete advertising in selected newspapers and journals, some employers are still youth‐oriented and not taking into consideration that the older end of the age spectrum can still offer commitment, attitudinal maturity, and mentoring roles. Also discloses how the use of recruitment agencies as a means for age discrimination/selection is the choice of many organizations, so avoiding the business of selection until the short‐list stage.