Simultaneous media usage: a critical consumer orientation to media planning
- 1 March 2004
- journal article
- research article
- Published by Wiley in Journal of Consumer Behaviour
- Vol. 3 (3), 285-292
- https://doi.org/10.1002/cb.141
Abstract
No abstract availableKeywords
This publication has 5 references indexed in Scilit:
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- Patterns of Media-audience AccumulationJournal of Marketing, 1966
- An Application of Learning Theory to TV Copy TestingPublic Opinion Quarterly, 1962
- A Model for Predictive Measurements of Advertising EffectivenessJournal of Marketing, 1961
- A Model for Predictive Measurements of Advertising EffectivenessJournal of Marketing, 1961